The Importance of Growing Up Milk
What is the best nutritional option for my child?
Calling all mummies and daddies — do you know if your children are getting the vitamins and minerals they require from solid food? How much can fresh milk help to supplement your children's diets? they are groeing up at a fast rate and you need to pay full attention to their diet as missing key nutrients during these critical periods may lead to both physical and cognitive delays!1 So make sure that you provide them with a full spectrum of nutrients needed to cope with the high demands of their school and play time.
Take a quick peep at the following table comprising of the key nutrients that your child will need in their formative years and understand the differences between fresh milk and growing up milk formulas.
Table 1: Comparing Fresh milk with Dupro &
Dugro stage 2-4 milk formulas
|Brand M Fresh Milk||DUPRO Stage 2
(6 - 12 months)
|DUGRO Stage 3
(1 - 3 years old)
|DUGRO Stage 4
(3 - 6 years old)
|Amount per serving (mg)||244||200||220||245|
|Price per serving||$0.64||$0.73||$1.05||$1.22|
|Vitamin A (mcg RE)||0||132||68||112|
|Vitamin D3 (mcg)||0||2||0.7||1.1|
Table 2: Functions of nutrients
Building blocks for brain and eye
Vitamin A (mcg RE)
For vision, healthy skin and immune system
Vitamin B1 (mcg)
Essential for energy production and supporting the nervous system
Vitamin B2 (mcg)
Essential for energy production, vision and nervous system
Vitamin B6 (mcg)
Helps to maintain the health of the nervous system and red blood cells
Vitamin B12 (mcg)
Aids in the metabolism of protein, carbohydrates and lipids
Vitamin C (mg)
Important for immune system health & helps in iron absorption
Vitamin D3 (mcg)
Required for absorption of calcium & phosphorous
Vitamin E (mg alpha - TE)
An antioxidant that helps to protect cells in the body
Helps to build strong bones and teeth
Folic Acid (mcg)
Helps the body produce and maintain new cells
Helps red blood cells carry oxygen around the body
Required for normal thyroid function and aids in brain function
Helps to maintain nerves and muscles and is essential for building bones and teeth
Essential in supporting skin health, energy metabolism and nervous systems
Essential for cell growth and development, immune system, hair and nail growth
Be Milk Savvy – Why formula milk?
DUGRO Stage 3 and 4 are higher in calcium than fresh milk based on each serving.
DUGRO has more than 20 recommended vitamins and minerals that supports overall growth and development.
DUGRO has DHA which is a critical building block for brain development.
DUGRO has a longer shelf life as compared to fresh milk (less than 7 days).
Nutrients in fresh milk would be destroyed if it is warmed up inappropriately.2
If fresh milk is served cold, it may result in slower digestion and blood circulation.3
Achieve MORE with DUGRO
Get so much more iron in just 1 glass of Dugro!
It is this simple - Your child ONLY needs to drink 1 glass of Dugro instead of 31
glasses of fresh milk to get the same iron levels!4
Good news for parents
As shown in Table 1, all specially formulated Dupro & Dugro stage 2 - 4 milk contain key nutrients needed for brain development, physical growth and digestive health.
Nutrients of the Century
Experts have warned parents to look out for the most important nutrients for their children which fresh milk is unable to provide.5 Your child may be low on the “sunshine vitamin”, Vitamin D if they seldom play outdoors or go under the sun. If they complain of tiredness and are not eating well, they may be suffering from iron deficiency as they are at their period of most rapid growth.6 If this was to persist over a long period of time, your child could develop iron-deficiency anaemia that may result in learning and behavioural problems.7
But do not worry as a recent study has found that fortified milk formulas can help improve iron and vitamin D status of healthy young children.8 Let Dugro be your choice for so much more goodness now!
1 Karratti, D. How poor Nutrition Affects Child development. LiveStrong Website;
2 Sood, P. Should you boil pasteurized milk? Times of India Website;
3Peter, M. Does baby formula need to be warmed up? LIVESTRONG website;
https://www.livestrong.com/article/514795-does-baby-formula-need-to-be-warmed/ Accessed June 5, 2018
4 Nutrient content of milk varieties. Milk Facts Website;
http://www.milkfacts.info/Nutrition%20Facts/Nutrient%20Content.htm Accessed May 6, 2018
5 Berntzen, J.P. Is your kid short of vitamin D? Smart Parents website;
https://www.smartparents.sg/baby/health-and-safety/is-your-kid-short-of-vitamin-d-6819454. Accessed May 6, 2018.
6 Identifying and Managing Iron Deficiency Anaemia. Singhealth Medical News 2013;
https://www.singhealth.com.sg/DoctorsAndHealthcareProfessionals/Medical-News/2013/Pages/Identifying-Managing-Iron-Deficiency-Anaemia.aspx. Accessed May 6, 2018.
7 Gupta, R.C. Iron Deficiency Anemia. KidsHealth;
https://kidshealth.org/en/parents/ida.html. Accessed May 23, 2018.
8 Akkermans, M.D, et al. A micronutrient-fortified young-child formula improves the iron and vitamin D status of healthy young European children: a randomized,
double-blind controlled trial, The American Journal of Clinical Nutrition, Volume 105, Issue 2, 1 February 2017, Pages 391–399, https://doi.org/10.3945/ajcn.116.136143
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